Task 12- Genre and audience research

Genre and Audience Research

Lucy Bradley

Genre

1) Which three genres were most successful at the UK box office?

Animation, action and comedy.

2)Which three genres were least popular or successful at the UK box office?

War, Documentary and romance were the three least popular genres.

3)Which film genre had the most film releases in 2013-14

Comedy had the most number of releases of 153 releases.

4) How many films in this genre were made in 2013-14?

153

5)How many animated films were made? 

33 Animated films were made.

6) How man action films were made?

47 were made.

7) What does this information about genre tell you about film production and film audience.

This information tells us that as animation, action and comedy were the most successful at the UK box office, and that the least successful were war, documentary and romance, shows that production companies have aimed to work for the more successful genres as it will then let themselves be more successful and make more money. Film audiences have probably changed throughout time as years ago people may have preferred to watch a war film or documentary to learn about more historical factors and information, than just to watch something that makes them laugh like comedy. 

Audiences

1) Which age group made up the largest proportion of cinema admissions in the UK?

Ages 15- 24 made up the largest proportion of cinema admissions of 33%

2)Which comedy film was most successful with this age group?

The most successful comedy film was Hangover Part III.

3) Which film was most popular with the over 50s? What genre is this film?

Quartet was the most popular which genre was drama/comedy.

4) Which genres were most popular with men.

Action, comedy and thrillers appealed  with men the most.

5) Which genre was most popular with women?

Drama, comedy, documentaries, a wide mix of genres.

6) UK films appealed most to which audience type?

Across all demographic groups, with a particularly strong appeal for those aged 45 and above.

7) Which three films were most popular with the 7-14 age group? What does this tell you about their preferred genre?

The film with the highest significant above-average audience in this category was the boy-band concert documentary One Direction: This Is Us. This shows this age enjoy pop culture genre the most.

8) The reason for 35-44 age group most popular films were frozen, the croods and jack and the giant slayer were because they took their children to go and see these films with the genre of animation and family. These adults will have taken their children to the cinema to watch these.

9)Which 3 films were most popular with the 25-34 age group?

Fast & Furious 6, Django unchained and Rush.

10) Which films were most popular with middle class audiences?

Rush, Captain Phillips and Gravity were the most popular with middle class audiences.

11) Look at the tables for popular films in London and Scotland. What differences are there and what conclusions can you make about the types of films they appear to prefer. 

Audiences in Scotland have shown a preference for films based on home-grown characters and locations. In 2013, both Sunshine on Leith and Filth attracted significant above-average audiences. Audiences in London preferred Django Unchained and Fast & Furious 6. This shows that people from London prefer more main stream american, high expenses films. Whereas Scotland prefer more home grown characters and locations.